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Why Consumers Tell an AI Moderator What They'd Never Tell a Human
People are more honest with an AI moderator than a human one, and they're most honest on the questions that decide launches: what consumers will actually pay, why they quietly switched, and what disappointed them about a product they stopped buying.…
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Jun 12, 2026
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5 min read
Your Best Insights Are Dying in Last Quarter's Deck
You run a market research study. You get findings, build a deck, share it with stakeholders—and then it sits in a folder somewhere. The consumer stories, their motivations and tensions, disappear once the immediate business question is answered. Wha…
Elizabeth Fisher
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Feb 27, 2026
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5 min read
Surveys Are Breaking: What Happens When 30%+ of Your Data Is Fraud?
Market research teams are making high-stakes decisions using data that is increasingly unreliable. The real question is no longer if survey fraud exists, but how much of your data is compromised. How bad is it? These aren’t edge cases. Fraud is now…
Elizabeth Fisher
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Jan 22, 2026
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3 min read
Introducing Keplar Voice: Displacing Surveys with Voice-AI Customer Research at Scale
Today, we're launching Keplar Voice, an AI moderator that can have natural, human-like conversations with customers to conduct qualitative research at quantitative scale. But more importantly, we're solving a problem that's plagued every company try…
Keplar
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Sep 17, 2025
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4 min read
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